#Gen Alpha

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Fast Company
2 days ago
Marketing

Don't look now but Gen Alpha already has billions in spending power-and they want Nike and Starbucks

Gen Alpha kids exhibit strong financial assertiveness and spending habits, driven by factors like easy digital transactions. [ more ]
www.modernretail.co
2 months ago
Marketing

After years of wooing Gen Z, brands are tapping Gen Alpha as ambassadors & influencers

Brands are shifting towards Gen Alpha for influencer marketing.
Gen Alpha is digitally-savvy and influential in shaping family purchases. [ more ]
TODAY.com
1 month ago
Parenting

What Are 'iPad kids'? Why Gen Z criticizes Gen Alpha's screen time

Gen Z criticizes parents for allowing excessive screen time for Gen Alpha kids
Controversy over screen time and behavior of Gen Alpha kids discussed on social media platforms [ more ]
BuzzFeed
3 months ago
Parenting

Here's What Parents Need To Know About Kids Shopping At Sephora

Gen Alpha is showing a newfound obsession with high-end skincare products at a young age.
There is concern about the meanness and judgment surrounding young girls and tweens at Sephora. [ more ]
eLearning Industry
3 months ago
Education

How Can Blended Learning Prepare Digital Natives And Gen Alpha For The Technological Frontier?

Blended learning is a necessary adaptation to cater to the needs of digital natives and Gen Alpha.
Blended learning combines face-to-face instruction with online platforms and resources, offering an innovative and personalized educational experience. [ more ]
TODAY.com
5 months ago
Digital life

Video of Gen Alpha kids explaining internet slang has older generations feeling 'gaslit by toddlers'

Gen Alpha finds slang like 'slay', 'bet', and the crying laughing emoji uncool
The video has garnered over 7 million views on TikTok [ more ]
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